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Did you know that French Connection and FUCK are not exactly the same entity? I found out only as of today.
Yea sure these two terms are often used interchangeably but they kind of portray a different sense of style. It is obvious that FCUK literally stands for French Connection United Kingdom. Short and sharp. Don't call me ridiculous, but offices in Hong Kong are called FCHK. According to them, FCUK was originally used on faxes between offices in these countries to differentiate them. Then it was introduced across the company as a highly recognisable name and acronym to stand alongside the French Connection logo. A brand identity developed over the years, which is sexy, stylish and has attitude. Agreed.
If I'm not wrong, or smack me if I am, French Connection is more casual wear with a clean and classy touch. Whereas FCUK is more London high street fashion, say.. denim denim denim?
Whatever it is.. who could forget their simple advertising campaign in S/S '97? A controversial ad campaign featuring the simple line ‘fcuk fashion’ that hit the headlines. That is what I call attitude! You may not like it. You may be shocked or amused. No matter what, it got ya thinking. Witty! I am the proud owner of my very own "No Fcukin' Worries!" tee.
What's yours?















Dolce Gabbana
This duo has been really busy lately, and productive. They've just launched their first cosmetics collection, The Make Up, and have ads appearing in all top fashion magazines. The inspiration is the modern Marilyn and the essence of the Dolce&Gabbana woman, glamorous and sensual, always with a confident and provocative edge. The new face is no other than Scarlett Johansson.
Marilyn Monroe and Scarlett Johansson, Marilyn and Scarlett...
I think it's perfect. Johansson exudes an unique sensuality just by doing nothing. She channels our forever-sex-goddess, Marilyn, effortlessly in her version of seductive poses. She has the ultra-luscious lips, the seductive eyes, the bombshell figure and the greatest personality. What does she not has?
D&G owner Stefano Gabbana said, “Scarlett is sure of herself. She’s a beautiful girl, but she’s really easy going. She is very Dolce & Gabbana.”
Other than expanding their fashion empire, Stefano Gabbana and Domenico Dolce will be conquering Hollywood soon. Haha maybe. You maybe skeptical about their latest venture but you can't help but want to catch this upcoming musical motion picture, Nine. Not only is it directed by Rob Marshall of Memoirs of a Geisha and Chicago, D&G will be starring alongside Oscar-worthy cast like Marion-Cotillard, Judi Dench, Nicole Kidman, Daniel Day-Lewis and Penelope Cruz. Oh my, all the big names. Nine will hit the big screens in November 2009! Be prepared!